Personal Branding

Personal Branding

What Is Personal Branding Photography?

Personal branding photography tells the story of you and the business you’ve built or invested in. These images showcase your personality, and may incorporate details about your beliefs, character, and ethic as they relate to your business. Personal branding photos are meant to communicate to your clients what sets you apart from the crowd; what makes you and your business unique and interesting.

The goal of personal branding photos is to appeal to like-minded clients who will be attracted to the story you tell in these images. Your images are the first impression you make on your clients, so they should be remarkable and convey the message you want your clients to remember when they think of your brand.

They should also be on-brand, and should match the mood and feeling of your business as well as the website, logo, and other existing marketing or branding materials.

 

Who Needs Personal Branding Photography?

Personal branding sessions are great for anyone who wants to solidify their marketing message with custom, personality-infused portraits.

Previous personal branding clients include:

  • Small Business Owners
  • Entrepreneurs
  • Creatives (artists, photographers, models)
  • Influencers 

 

Location, Wardrobe, and Props

When booking your personal branding session, I’ll ask some key questions to help determine the best location for your session. We’ll also work together to pick an appropriate wardrobe, and decide whether we should include “props” in your session. For our purposes “props” will include things like; coffee mugs, laptop computers, or tools or equipment that readily define your business (i.e. a camera for a photographer or a stethoscope for a doctor.)

Session Length

The majority of personal branding sessions will last roughly 30 minutes, but may be longer depending on the number and variety of images you need.

What Is Personal Branding Photography?

Personal branding photography tells the story of you and the business you’ve built or invested in. These images showcase your personality, and may incorporate details about your beliefs, character, and ethic as they relate to your business. Personal branding photos are meant to communicate to your clients what sets you apart from the crowd; what makes you and your business unique and interesting.

The goal of personal branding photos is to appeal to like-minded clients who will be attracted to the story you tell in these images. Your images are the first impression you make on your clients, so they should be remarkable and convey the message you want your clients to remember when they think of your brand.

They should also be on-brand, and should match the mood and feeling of your business as well as the website, logo, and other existing marketing or branding materials. 

Location, Wardrobe, and Props

When booking your personal branding session, I’ll ask some key questions to help determine the best location for your session. We’ll also work together to pick an appropriate wardrobe, and decide whether we should include “props” in your session. For our purposes “props” will include things like; coffee mugs, laptop computers, or tools or equipment that readily define your business (i.e. a camera for a photographer or a stethoscope for a doctor.)

Session Length

The majority of personal branding sessions will last roughly 30 minutes, but may be longer depending on the number and variety of images you need.

Copyright and Licensing

For most personal branding, a usage license will be sufficient and more cost effective than a copyright transfer. The usage license will vary depending on your needs, but typically covers the majority of uses a small business will need.

The Standard Personal Branding Package Includes Licensing for the Following Permitted Usage. If you need usage that is not listed or is listed as “prohibited,” please inquire for customized pricing that will accomodate your needs.

  • Business website*
  • Business social media platforms (i.e. business pages on Facebook, Instagram, Pinterest, Twitter, etc)*
  • Career-focused websites such as LinkedIn, Glassdoor, etc.*
  • Email signature
  • Advertising and promotional projects, including:
    • printed materials*
    • product packaging
    • presentations*
    • film and video presentations*
    • commercials*
    • catalogues and brochures*
    • direct mailing materials, promotional cards and/or postcards*

*Items marked with an asterisk require crediting the photographer. Please inquire for licensing that does not require photographer credit

Usage NOT allowed with the standard package includes but is not limited to

  • Re-selling of the image
  • Sales of products that include the image (for example t-shirts or mugs with the image)
  • Third party usage – the images may not be used by anyone outside of your organization (for example, allowing a magazine, 3rd party blog, or newspaper to use the image for an article.)

 

Best Personal Branding Photographer Washington DC

Adrienne of Mother Nation

Pricing

Pricing

Standard Personal Branding Session $700

 

  • Approx 15-20 minute photo session for one person
  • 3 digital images of your choice from a private online, password protected gallery of images
  • One location of your choice
  • Usage license as described above and in the licensing contract

Inquire Now 

An additional fee may apply to cover the photographer’s time when adding outfit changes, more people, or multiple locations.

Additional fees may apply for usage licensing not listed above or in licensing contract. 

Amanda of ACD Artistry

Extended Personal Branding Session $3000

  • Approx 1.5 hour session for headshots and custom stock images
  • One outfit change for personal branding images to create a greater variety of images
  • 5 personal branding “headshot” digital images of your choice from a private online, password protected gallery of images
  • 20 Custom stock photos specific to your brand and used by no one else (i.e. photos of tools or equipment, or “action” photos to communicate different aspects of the business.)
  • One location of your choice
  • Usage license as described above and in the licensing contract

Inquire Now 

An additional fee may apply to cover the photographer’s time when adding outfit changes, more people, or multiple locations.

Additional fees may apply for usage licensing not listed above or in licensing contract. 

Adrienne of Mother Nation

A lá Carte Pricing

$125 per image, plus session fee*

  • Choose from maternity, family, or newborn session, and add on a commercial use license as described above at $125 per image
  • Session of choice may be either slightly shortened to accommodate time for personal branding images, or length may be extended at a fixed half-hour rate fee depending on your preference
  • This is a great option for clients who would primarily like a maternity, family, or newborn session but also an updated “casual headshot”

Inquire Now

An additional fee may apply to cover the photographer’s time when adding outfit changes, more people, or multiple locations.

Additional fees may apply for usage licensing not listed above or in licensing contract. 

Testimonials

Testimonials

Allison is a fabulous photographer and genuinely wonderful person! She captured such beautiful photos of me for my maternity photoshoot. I haven't been a particularly gushy mom-to-be, but these photos make me feel so beautiful and highlight this very special moment in my life. 

- Mary

Allison photographed my maternity pictures and our newborn pictures. She was kind, considerate and respectful in our home, and I never felt judged for my piles of papers and (clean) clothes everywhere! On top of all this, her pictures were beautiful! Our toddler was NOT easy either time and Allison went with the flow and was so calm.. and she was able to capture pictures of our daughter actually smiling!

- Jess

When it came time for photos I knew I wanted to hire Allison because I wanted something a little less generic and to feel really special. I knew from her gallery and website her photos were exactly what I wanted but she exceeded all of my expectations when it came to day of shoot. She made me feel so comfortable and as a result got AMAZING images. Allison was professional beginning to end and I will absolutely use her again.

- Casey

Allison is amazing! She worked so well with us and our 3 small kiddos. LOVE her style and she is very easy to work with.

- Susan

Get In Touch

Get In Touch

Thanks for getting in touch!

I can't wait to chat about the images you'd like me to capture!

I offer sessions 7 days a week, but office hours are only Mon, Tues, Thurs, and Fri between 9:30am and 4:30pm (when not at a session.)

You can also email or call me at: allison@allisoncorinne.com or 240-630-1752

- Your Bethesda Maternity and Newborn Photographer

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Washington, DC, Maryland, and Northern Virginia Photographer

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